Diamond breakdown cost

[bette]

Diamond breakdown cost

[Dark Fire]

Where did you get that!? Is it official or just estimated by someone?

[bette]

Official internal document from HTC, elaborated by Citibank.

[Dark Fire]

Wow. That's really interesting. Potential material for Wikipedia...

[imranbashir_uk]

Do you have any further details such as part numbers etc... ?

It’s ridiculous how cheap things can get when bought in volume. A PCB for $6 from Uniteq! If that is a fully assembled PCB (PEC) then WOW if the is an unpopulated PEC (PPC) the still WOW!

In the defence industry, the cheapest unpopulated PCBs (PPC) are several hundred to anywhere up to a few thousand GBP!

[Dark Fire]

I can't believe that a capacitive touchpad is only $5. That's roughly £2.50 - cheaper than a bottle of Magners in some places...
I think the camera is comparable to 20 nuggets at McDonalds...

[bette]

sorry no part number

[someone1234]

It’s ridiculous how cheap things can get when bought in volume. A PCB for $6 from Uniteq! If that is a fully assembled PCB (PEC) then WOW if the is an unpopulated PEC (PPC) the still WOW!

In the defence industry, the cheapest unpopulated PCBs (PPC) are several hundred to anywhere up to a few thousand GBP!

PCB's are very cheap. This is most likely a PCB populated with all the descrete components. i.e. minus the baseband chipsset, memory etc, but with all the connectors, resistors, caps.

An unpopulated PCB is in the order of cents - less than a dollar. Even multi layer pcb's in this sort of quantity is cheap. The defense industry pcb's use different materials, go through much more rigourous testing, and are SIGNIFICANTLY marked up to cover development costs.

I can't believe that a capacitive touchpad is only $5. That's roughly £2.50 - cheaper than a bottle of Magners in some places...
I think the camera is comparable to 20 nuggets at McDonalds...

There's nothing complicated about those components and neither use any expensive raw materials in their construction. The are fabricated in bulk, so the cost per unit is few hundred percent above the raw material cost.

Magners on the other hand is made from crops which have to be grown, harvested, transported, brewed and bottled into bottles which also have to be transported. Then the whole lot has to be transported again to the retailers, and there is a significant tax on alcohol. It all adds up!

[wshader]

Am I the only one curious as to why the prices are in USD when the product hasn't even been anounced in the us?

[juiceppc]

Am I the only one curious as to why the prices are in USD when the product hasn't even been anounced in the us?

Converted for Citi?... Dunno. But WTF is the 3G royalty fee? Screw that. Also it looks like resellers are making the most profit. Selling around 750$ that's more than 300$ over FOB!

[imranbashir_uk]

LOL, I love the way you’re over simplifying manufacturing vs alcohol. Looking at PCB’s as we were talking about them. Firstly copper ore has to be mined and refined, then the laminate, lets say its polyimide, is made of woven glass and glue, the whole thing is made into sheets of laminate, the laminates are then cut into panels masked by plots of the gerber files, exposed to UV, etched, glued, drilled, plated, pressed, etc...

Oh, and I know how cheap items are when buying in volume, I was just showing how prices for the same thing vary across industries!

It’s strange that Citibank had this information, and that an internal document from HTC would go into so much detail. It’s not a BOM, nor is it an internal invoice / quote from one department to another.

[someone1234]

yeah ok, but its by processing cost per square meter and gram. PCB's cost nothing to make. I must comission maybe 350 pcb's in a year. If you don't belive me use goolge and look at the cost to make a sample pcb. You will see the majority of the cost is tooling and plotting. The rest is insignificant.

If you have ever seen how a PCB is made you'll see you can panel up 10 to 50 pcbs into one pannel and then cut them down.

This is my core business for over 5 years, so trust me you won't win this argument, i'm talking from solid experience here.

[imranbashir_uk]

I do not doubt your experience; I too have designed a more than my fair share of PCB’s nowhere near 350 though!

I know most of the cost is tooling and NRE, but you cant paint all PCB’s with the same brush. Certain factors push up the price of the PCB: The laminate material, Size of the PCB, Number of layers, Type of PCB (rigid, flexi, flexi-rigid), Impedance requirements, Type of tracking e.g. 4thou tracks, Number and type of via’s.

I have seen PCB’s made, we use a few core companies in the UK. It’s amazing that the technology behind it has changed very little in the last 20 years! It’s all about processing steps, and optimising your design to reduce the number of steps.

I fully agree with you that PCB’s are usually not a significant cost factor in a design. Well, depending on quantity!

[imranbashir_uk]

Sorry doubble post!