I just wrote those one to them.
I sincerely hope this message is read with an open mind by those in charge of the Amazon Fire TV device. Please, PLEASE make sure this gets to the right people who can make a change.
First off, I'm a die hard fan of Amazon, especially ever since I first got my Prime account. I've had issues with orders in the past, as well as products and the Amazon team has always, ALWAYS had my back, which is why I generally do all my shopping strictly with Amazon, even if I can find it cheaper elsewhere, because I know if issue arise, Amazon has my back.
To the point!
The Amazon Fire TV is probably one of the most nifty devices for steaming that has ever come out. It dominates the Roku which I was a huge fan of. The hardware in this little thing is just downright impressive for what it is, especially with it running Android. The possibilities were endless!
So the issue? I'm speaking for hundreds of people, who all should speak up but don't have the time or will to do so.
The biggest benefit of the Fire TV is the fact stated above, it runs Android. We can do so much amazing things with an operating system as open as Android. The problem we have though, as a large community who love to tinker, such as those of us who are part of the XDA community, is you're not allowing us the full potential of the hardware.
The main reason I bought the device wasn't just because it was Amazon backed, and it ran Android, but because it had root access. With that I was able to run my emulators and play NES games and so forth from the comfort of my couch without having to lug out a computer and have the inconvenience of needing a keyboard and mouse to start it all up.
I had the convenience to put a web browser on it so I could run a wireless keyboard to it if I needed to search for something quickly online instead of going into the other room to turn my computer on or find my tablet.
The device ships with a very limited built in storage which is not very good for installing apps. Just installing Bard's Tale eats up almost the entire storage. With root access we could run external pen drives to allow extra storage.
I want you to really think about the potential your device has. You will lose NOTHING by allowing us to root. You will lose NOTHING by allowing us access to the bootloader for custom roming.
Look at Android phones right now, those that are unlocked, like the Nexus devices are among the most popular because of what we're able to do with it. People buy them SOLEY because they know they can Rom it, customize it and so forth.
People see right now that we can't get root access working again and we're losing a lot of options we once had and it's turning people off.
If people see that Amazon took it's community into mind and let us have our root access....people will respect that and buy more of your devices! It's a Win - Win!
I mean really think about it, what are you going to lose? Some people possibly bricking the device? That's their problem, not yours. Warranty is void when tinkering, plain and simple.
Right now, without root access, we're not much better off than owners of the Roku. No enthusiasts bought the Roku because all it is, is a steaming device. Us tech junkies such as myself, bought the Fire TV soley because it allowed more freedom to do more with my device.
So please, I speak for many, open up the flood gates for the community and give us an unlocked bootloader, or at least just make root access easier to acquire!
An Amazon Junkie