Default [Q] Case sensitive search on Google Play?

I just installed Google Play (GP) on my FTV. Everything works fine (except had to reinstall the 4 apks with -r option). Installed the MarketHelper app as well and changed the device to the HTC phone. Verified that the change took effect on the Google dashboard.

Now, if I search for "foldermount", it shows an app called "Link2SD". If I search for "Foldermount", it shows the app along with tons of other apps. If I search for "FOLDERMOUNT", it shows the correct results.

But that does not hold true for all apps, e.g. "vonage".

Any idea why it would do that for certain apps?