Originally Posted by martonikaj
Google, at least at this point, doesn't care about selling millions of units. No one really buys the Nexus. As much as I wish they did and it was the best selling Android phone of the year, this isn't true. Google isn't looking for a manufacturer based on brand recognition or production yields. Any manufacturer is capable of making enough Nexii for the world.
That is true. But with the success of the kindle fire, google should be rethinking their strategy. Google has been locked out of the fire and amazon will be making a lot of money selling everything through their stores. Rebranding the market to google play was the first step towards that direction. The next step is the nexus tablet which is being made to challenge the kindle fire. At the rumored price point, google will be making little money selling the device, if at all. I assume they will market it as a multimedia portal the same way the kindle fire was marketed.
With sony coming up with their own exclusive store and samsung with samsung apps, google might be worried that they might start pushing their own content instead of those on the market. You can bet that google will be wanting to push the nexus brand sooner or later. To the unwashed masses, samsung = galaxy line = android. I think we can agree that even the naming of the galaxy nexus suggests that google wanted people to associate the gnex as part of the samsung galaxy line, even if only as an adopted brother or something.
So, yeah, selling a ton of nexus devices (phones and future tablets) may not be priority number one now, but it will be soon enough. With proper marketing, the brand recognition of Samsung + Galaxy might go a long way in raising awareness of the nexus brand.