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My Journey to a Top app - Boulder Bash

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By SyntheticStudios, Junior Member on 9th July 2014, 09:18 PM
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Hey guys I thought I'd make a post of my journey to making my app popular. I am new to android development and have been researching endlessly for more tips and tricks. So, I thought I'd document my journey and the steps I am taking to create a popular game. From my marketing strategies to my statistics. This way others can see what works and what doesn't.

Basic Info:
App Name: Boulder Bash
App Category: Arcade / Action
App Link:
App Description:
Boulder Bash is a fun action packed game. Boulder Bash is an easy to play game with exciting game play, smash your way to victory by crushing all the boulders that fall. Rack up gold from destroying boulders and purchase upgrades, miners, and cool Visual Effects!! And what exactly is the point? Well, to get filthy stinking rich... why else would you play a game? Rack up as much gold as you possibly can and show off to your friends, or hit a new personal goal. Heck, how much gold can you get?

Feel free to check out the game, rate it, download it. Heck any feedback would be great. I'm still creating new content so just tell me what you think the game needs.

Journey So far:
Day 1: I released the game and throughout the day have been making small changes and bug fixes that I find.
For my marketing strategy I was a little noobish and didn't market before my release. My first goal was to buy some initial advertising
in order to increase my downloads and get the ball rolling. Through my ad campaign I spent 5$ for the first day, keep in mind my budget is insanely low. At the end of the day the statistics from the ad campaign showed around 43 installs.
Stats: Total Downloads so far : 43, Documented Downloads (Google Dev. Console): 0, Ratings: 3 - 5 stars [Not ranked]

Day 2: The google developer console is still behind and still shows 3 5 star reviews but 0 downloads. I need to get much more advertising going on. I spent about 10$ and supposedly got around 100 downloads worldwide. I also decided to start trying to get press for my game. I went to 25 sites that review android apps and games and submitted my app for a free review. So far no responses. At the end of the day I can see 0 downloads in the dev console, but 5 - 5 star reviews.
Stats:Total Downloads so far : 143, Documented Downloads (Google Dev. Console): 0, Ratings: 5 - 5 stars [Not ranked]

Day 3: The google developer console finally updated, it shows my installs at 35/130 which means my advertising is pretty shabby. I have gotten 130 documented downloads and 35 current installs. My reviews are at 11 5- star ratings, which is great! I continued my ad campaign and spent another 10$ which net me around 80 installs worldwide. I stumbled upon some cool android forums and decided to post my game on some of them to help gain exposure. So far my goal to reach top new free has not been reached. I am still trying to gain enough exposure to gain organic downloads.
Stats:Total Downloads so far : 223, Documented Downloads (Google Dev. Console): 35/130, Ratings: 11 - 5 stars [Not ranked]
Last edited by SyntheticStudios; 9th July 2014 at 09:24 PM.
15th July 2014, 06:27 AM |#2's Avatar
Junior Member
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oh man, dont spend much money like this to advertise your app!
15th July 2014, 08:34 AM |#3  
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As per the app marketing tips and techniques concern I would like to say that you just visit our website from my profile page, I sure you will get the best resources for app marketing.
15th July 2014, 08:06 PM |#4  
WilmerStudios's Avatar
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Flag London, ON
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I wish you luck - we launched a month ago
Hello SyntheticStudios,

We recently just did the same journey as you hoping to reach that elusive "Top New Free" monicker, to no avail... We actually were spending $40 a day on advertising between myself and my partner, which led us to about 120ish downloads a day (brutal)... We still don't have a magic formula but was able to secure a review from Which they will do for free just given you add their review link to your storefront on google play. Hitting the forums and paying it forward is also a good way to get some exposure, I just always use the signature below. Well it has been a little over a month now for us and we are at 4000 downloads, which is too bad because we have a fairly decent little game.

In the end we didn't achieve the top new free, but that is okay, just damn fun building games! I do wish you luck and I'll definitely check out your game and give you a review! =)
18th July 2014, 06:15 AM |#5  
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Do you know how much it will cost to reach the top new free?
18th July 2014, 09:05 AM |#6  
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Your game download is not bad. I spent $200 before on appbrain about max $35 per day. Total installed after campaign ended around 300+ new install only because I target more on US market. For me, I think it is not bad at all for new app because I saw the ranking for keywords jump from 400 to current 82. Ranking in some countries also better.

In the end, my app didn't get into Top Free section for the category. I am still wondering how to get into this section.
25th July 2014, 12:16 AM |#7  
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Originally Posted by stormzm

Do you know how much it will cost to reach the top new free?

My experience is that to be in the top free in the Spanish market has to have around 2000 downloads/day for seven straight days, really hard...
Last edited by LK Interactive Services; 25th July 2014 at 12:21 AM.
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