Appodeal Experience (vs AdMob)

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Steppschuh192

Member
Nov 9, 2012
26
9
Potsdam
steppschuh.net
A few weeks ago Appodeal approached my and told me about their platform, offering higher eCPMs, instant payouts and all the other benefits, you probably know the marketing stuff. After a bit of research I thought I could give it a try and implemented the Appodeal SDK.

Because a lot of people are trying to figure out if Appodeal is trustworthy (and performant), I thought I'd let you know my experience.
I am in no way related to Google or Appodeal, here's my dev account on Google Play: Steppschuh

Coming from AdMob
I do use AdMob in all of my apps and feel happy with it. Here's an overview of my AdMob revenue from the last 30 days, filtered by the app that I used to test the Appodeal SDK.:

attachment.php


The drop at the end of June is where I rolled out the update with the Appodeal SDK, leading to less requests for AdMob of course. The remaining revenue after that point is generated by users that use other app versions. The average eCPM is at $1.85 (I use interstitial ad units only).

Switching to Appodeal
Account setup and SDK integration is straightforward, the Appodeal SDK for Android is very similar to the AdMob SDK. It took me just a few hours until everything was setup.

The reporting has a delay of only a few minutes, which is an advantage compared to AdMob. Here's an overview of the Appodeal revenue, generated by the exact same interstitial placement (I just swapped the ad request from AdMob to Appodeal):

attachment.php


So far, Appodeal is performing well (as of my understanding). Because their magic basically relies on ad mediation, I wanted to check which ad networks are outperforming AdMob here. I dived into the stats, just to find out that - surprise - AdMob is responsible for filling almost all the ad requests.

attachment.php


Because of AdMobs arguably low eCPM, I thought Appodeal would use AdMob as a backfill network only. But it turns out that the Appodeal in-house network can't serve a lot of ads yet (although they perform good).

Miscellaneous
  • The highly advertised "Immediate Payout" works fine (I used PayPal), but comes with a 2% fee. If you don't need the money, you can still wait for the regular payout, which doesn't contain any fee.
  • Appodeal offers a free JSON API that you can use for reporting to your own, custom dashboards.
  • You can't manually configure the accounts that Appodeal creates for you in the different ad networks. Personally, I think this would be really nice to have.
  • They have an affiliate program, so if you want to give Appodeal a try, please use my referral link: http://appodeal.com/+65e439ded9c0fadc41b8af37514f600a

If you have any questions regarding AdMob or Appodeal, let me know.
 

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Narvin88

New member
Jul 30, 2015
1
0
Admob vs appodeal

Hello,

Based on your experience which ad network do you think is better?
 

Steppschuh192

Member
Nov 9, 2012
26
9
Potsdam
steppschuh.net
I used to use Google Admob and it was really really tight in your CPM. It only pay you for the "real" click. Any click that is determined "unreal" by its filter will not pay. Besides, the more popular a service is, the more it will charge you. It makes sense to that Admob generate low eCPMs. I'm kind of frustrated with that. I also intend to try Appodeal until my friend introduce me Adsota. Now I switch to adsota and it works very well.
- Its CPI is reasonable
- It doesn't have the damn filter of Google
- 100% ads fill-rate (quiet sure about this because my friends use this too)

You can find adsota by searching "ads.appota". Good luck man.

I hope you guys noticed that this a fake profile created by Adsota. Look at this other recent posts:
http://xdaforums.com/search.php?searchid=381045847
 

birkot

New member
Sep 22, 2015
4
0
Appodeal vs Admob

Greetings, excellent post,

I wonder if you continue using appodeal, that country is the traffic for that application?

revenues continue to rise? It has a better eCPM?

I'm using admob with 200k print the month of interstitial, revenues are $ 150 or so :( , I'm looking for a better network ads
 

Steppschuh192

Member
Nov 9, 2012
26
9
Potsdam
steppschuh.net
Greetings, excellent post,

I wonder if you continue using appodeal, that country is the traffic for that application?

revenues continue to rise? It has a better eCPM?

I'm using admob with 200k print the month of interstitial, revenues are $ 150 or so :( , I'm looking for a better network ads

Hey,
Appodeal still heavily relies on AdMob, but their house ads are performing better than before. The eCPM raised from $2.31 to $5.75 for me.

I've attached the stats from the past 30 days. My main traffic is coming from the US and EU.

appodeal_revenue_by_network.jpg
 

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birkot

New member
Sep 22, 2015
4
0
Hey,
Appodeal still heavily relies on AdMob, but their house ads are performing better than before. The eCPM raised from $2.31 to $5.75 for me.

I've attached the stats from the past 30 days. My main traffic is coming from the US and EU.

appodeal_revenue_by_network.jpg

Thanks for the info, I'll try for 1 month and share information
 

beetlebum77

Member
Sep 25, 2015
11
3
Hey,
Appodeal still heavily relies on AdMob, but their house ads are performing better than before. The eCPM raised from $2.31 to $5.75 for me.

I've attached the stats from the past 30 days. My main traffic is coming from the US and EU.

appodeal_revenue_by_network.jpg

@Steppschuh Thnx a lot for this post! I'd like to share my experience. I tried MobFox (4 months) - it was ok and HeyZap (2 months) - left much to be desired. This July i decided to find another mediation solution and saw this post. I'm skeptical by nature and wasn't waiting for a miracle from Appodeal. I also thought about Supersonic, but they pay NET 30/45 and the min payout is $100 against Appodeal's min $20 (+ they pay on demand).
I use interstitials in my app (it's Geo is Europe and the US) and on the last week of August the average eCPM was 5.1, I got about 500K impressions, which brought me about $2.5. I'd say that i'm more than happy with Appodeal's service and would advise it. BTW in the last few weeks the eCPM increased for me as well, now it's 5.5-6 (last 2 weeks)
 
Last edited:

smiley.dev

New member
Sep 28, 2015
4
2
Hey guys! And what about SDK integration? Can you compare Admob, Heyzapp and Appodeal SDK? Which of them is smaller, faster and simply to integrate? I want to try some mediation for my music app, but a little afraid of "third-party code integration headache". Can you advise something?
 

Steppschuh192

Member
Nov 9, 2012
26
9
Potsdam
steppschuh.net
Hey guys! And what about SDK integration? Can you compare Admob, Heyzapp and Appodeal SDK? Which of them is smaller, faster and simply to integrate? I want to try some mediation for my music app, but a little afraid of "third-party code integration headache". Can you advise something?

As stated in my first post, integrating the Appodeal SDK is exactly like integrating the AdMob SDK (usage is the same, too). The Appodeal SDK a bit larger, though. I haven't used Heyzapp.
 

beetlebum77

Member
Sep 25, 2015
11
3
does appodeal ban you for no apparent reason, like admob?

I haven't faced that ban issue and hopefully won't =) But still there is a big advantage on Appodeal's side, because their support responds within 24 hours and digs into a problem, unlike AdMob's, which to my mind is quite apathetic and approachless.

---------- Post added at 09:45 PM ---------- Previous post was at 09:35 PM ----------

As stated in my first post, integrating the Appodeal SDK is exactly like integrating the AdMob SDK (usage is the same, too). The Appodeal SDK a bit larger, though. I haven't used Heyzapp.

The size of Heyzapp's SDK for Android is 3,5 Mb, Appodeal's is 2,8 Mb

---------- Post added at 09:56 PM ---------- Previous post was at 09:45 PM ----------

Hey guys! And what about SDK integration? Can you compare Admob, Heyzapp and Appodeal SDK? Which of them is smaller, faster and simply to integrate? I want to try some mediation for my music app, but a little afraid of "third-party code integration headache". Can you advise something?

Check comments above =) AdMob SDK gives access to AdMob only, Heyzapp's and Appodeal's support numerous networks, so it's a matter of choice. I personally stick to Appodeal's because of size and the simplicity of integration
 
Last edited:

birkot

New member
Sep 22, 2015
4
0
Greetings, 4 days to integrate the SDK ago, I have a question, because the blocks created in AdMob automatically with Chrome extension ads do not have the option to upload videos on the ads, just images and text, I'm just using banner and interstitial but I want to switch between interstitial and video , from where the video if AdMob ad units do not allow video
 

Steppschuh192

Member
Nov 9, 2012
26
9
Potsdam
steppschuh.net
Greetings, 4 days to integrate the SDK ago, I have a question, because the blocks created in AdMob automatically with Chrome extension ads do not have the option to upload videos on the ads, just images and text, I'm just using banner and interstitial but I want to switch between interstitial and video , from where the video if AdMob ad units do not allow video

  1. I don't got your question
  2. You should probably ask the Appodeal support team
 

pavelgolubev

New member
Jan 11, 2012
4
1
Greetings, 4 days to integrate the SDK ago, I have a question, because the blocks created in AdMob automatically with Chrome extension ads do not have the option to upload videos on the ads, just images and text, I'm just using banner and interstitial but I want to switch between interstitial and video , from where the video if AdMob ad units do not allow video

Pavel from Appodeal here.

Along with a great technology we at Appodeal do a lot of research and A/B tests.
A part of such tests include running different ad formats from various ad networks.
It is relatively easy for us to do it, because we have a lot of our own apps, that we use to test new ad networks.

So, when we were researching video ad networks, we tested Admob as well.
The main reason, why we decided not to support Admob videos is because their performance it pretty poor in comparison with other guys like Applovin, UnityAds, Chartboost and Vungle. Truth be told, Admob videos can barely compete with these ad networks in terms of performance.

One of earlier Appodeal SDK included Admob videos, but since performance was too low, the amount of video traffic allocated to Admob was always minimal.

The other reason is that Admob does not support rewarded videos (which is the most common use-case for videos). It means that you can not incentivize users to watch videos.

Based on the above research, it does not make any sense for a publisher to run Admob videos.
I hope this changes some time soon.

Meanwhile, we have a really good set of video ad networks in place: Applovin, UnityAds, Chartboost, Vungle, Liverail, Spotxchange, Adcolony, MoPub. All of the above plus more produces optimal results.

---------- Post added at 05:46 AM ---------- Previous post was at 05:43 AM ----------

I hope you guys noticed that this a fake profile created by Adsota. Look at this other recent posts:
http://xdaforums.com/search.php?searchid=381045847

I am not affiliated in any way with author of this post.
Moreover, we have nothing to do with Adsota. In fact, I never heard of this company.
 

smiley.dev

New member
Sep 28, 2015
4
2
Hey guys!
As I've promised I share my experience with Appodeal for the first month. I can say firstly that it's my first experience with ad networks integrating to my app. I used interstitialls in my music player for the first time.
HBmwR97OkSExi

Unfortunatelly I haven't seen such figures in my eCPM as @beetlebum77 and @Steppschuh192, but I'm sure that it'll increase in November and December. I'd rather pretty to stay with them because of their really responsiveand professional support.
Good luck:good:
 
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Reactions: w0lfm0nk
Greetings, excellent post,

I wonder if you continue using appodeal, that country is the traffic for that application?

revenues continue to rise? It has a better eCPM?

I'm using admob with 200k print the month of interstitial, revenues are $ 150 or so :( , I'm looking for a better network ads
There are actually quite a few out there, but RPMs will range by season (and really their advertiser base), along with geo & genres they specialize in.

If you want a full list, along with their contacts you can check out http://www.thalamus.co/mobile/ad-network/cost-per-install
 

oleksiivinogradov

New member
Dec 9, 2015
1
0
Appodeal 100% fraud

Hi my name Oleksii Vinogradov, I'm founder of cfc.io I was contact with Pavel Golubev in case he hire Natalie Portier, who stole around $10k from our company while work for us in USA. No answer.... Few days ago I got notification, what our account was closed and all money, which they owe us they live in their pokets. I propose to all developers start freeze and disable accounts in that network. Stop play to russian casino.
 

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    A few weeks ago Appodeal approached my and told me about their platform, offering higher eCPMs, instant payouts and all the other benefits, you probably know the marketing stuff. After a bit of research I thought I could give it a try and implemented the Appodeal SDK.

    Because a lot of people are trying to figure out if Appodeal is trustworthy (and performant), I thought I'd let you know my experience.
    I am in no way related to Google or Appodeal, here's my dev account on Google Play: Steppschuh

    Coming from AdMob
    I do use AdMob in all of my apps and feel happy with it. Here's an overview of my AdMob revenue from the last 30 days, filtered by the app that I used to test the Appodeal SDK.:

    attachment.php


    The drop at the end of June is where I rolled out the update with the Appodeal SDK, leading to less requests for AdMob of course. The remaining revenue after that point is generated by users that use other app versions. The average eCPM is at $1.85 (I use interstitial ad units only).

    Switching to Appodeal
    Account setup and SDK integration is straightforward, the Appodeal SDK for Android is very similar to the AdMob SDK. It took me just a few hours until everything was setup.

    The reporting has a delay of only a few minutes, which is an advantage compared to AdMob. Here's an overview of the Appodeal revenue, generated by the exact same interstitial placement (I just swapped the ad request from AdMob to Appodeal):

    attachment.php


    So far, Appodeal is performing well (as of my understanding). Because their magic basically relies on ad mediation, I wanted to check which ad networks are outperforming AdMob here. I dived into the stats, just to find out that - surprise - AdMob is responsible for filling almost all the ad requests.

    attachment.php


    Because of AdMobs arguably low eCPM, I thought Appodeal would use AdMob as a backfill network only. But it turns out that the Appodeal in-house network can't serve a lot of ads yet (although they perform good).

    Miscellaneous
    • The highly advertised "Immediate Payout" works fine (I used PayPal), but comes with a 2% fee. If you don't need the money, you can still wait for the regular payout, which doesn't contain any fee.
    • Appodeal offers a free JSON API that you can use for reporting to your own, custom dashboards.
    • You can't manually configure the accounts that Appodeal creates for you in the different ad networks. Personally, I think this would be really nice to have.
    • They have an affiliate program, so if you want to give Appodeal a try, please use my referral link: http://appodeal.com/+65e439ded9c0fadc41b8af37514f600a

    If you have any questions regarding AdMob or Appodeal, let me know.
    2
    Greetings, excellent post,

    I wonder if you continue using appodeal, that country is the traffic for that application?

    revenues continue to rise? It has a better eCPM?

    I'm using admob with 200k print the month of interstitial, revenues are $ 150 or so :( , I'm looking for a better network ads

    Hey,
    Appodeal still heavily relies on AdMob, but their house ads are performing better than before. The eCPM raised from $2.31 to $5.75 for me.

    I've attached the stats from the past 30 days. My main traffic is coming from the US and EU.

    appodeal_revenue_by_network.jpg
    1
    @Steppschuh192 @beetlebum77 Thank you guys! Finally I decided to try appodeal today and I can say that their support is really polite, professional and quickly responsive :good: Hope everything gonna be alright and I will also share my results soon!
    1
    Hey guys!
    As I've promised I share my experience with Appodeal for the first month. I can say firstly that it's my first experience with ad networks integrating to my app. I used interstitialls in my music player for the first time.
    HBmwR97OkSExi

    Unfortunatelly I haven't seen such figures in my eCPM as @beetlebum77 and @Steppschuh192, but I'm sure that it'll increase in November and December. I'd rather pretty to stay with them because of their really responsiveand professional support.
    Good luck:good:
    1
    Hey Stepp, thanks for sharing this. How has Appodeal been performing lately for you?

    It's extremely constant (so is my user base), in the past 30 days my average eCPM was $4.34. Had no payment issues or anything similar so far, so I'll keep using Appodeal.

    These are the CTRs of all my impressions mediated by Appodeal:
    • 9.32% Applovin
    • 6.00% Appodeal Marketplace
    • 2.44% AdMob
    • 2.21% Amazon Ads