Originally Posted by sensboston
I have a question to the developers with practical experience of using different ad networks: which one is better, Microsoft Advertising or Google AdMob or ... ?
I'm interested actually in two points: ad performance and monthly cash flow (based on the same ad performance).
So, in ideal case it should be results from the one app with two (or more) randomly displayed ads from the different networks (but it may be prohibited by agreement - I should re-read FAQ).
MS performed quite oke for me, dont have it too long and not high volume yet, so cant really say how it will hold in the future. Admob screwed me bigtime though, at some point 10.000 impressions for 1 cent and even worse some even for 0 cent
. I have statistics for you if you want. It used to generate quite good, but than when I really got lots of impressions they only supplied crappy ads, for 0.001 ecpm.
But yeah my advice is just experiment with both and see which you prefer. Admob can be nice but its very unstable so dont try to rely too much on it.
I dug up the terrible stats
But I have also seen other days where the revenue was about 20/30 dollars for the same amount of adrequests (unfortunately those days where very rare).
The average is about 40/50.000 requests a day that month and about 30.000 impressions a day. Of course the downside of pubcenter is that not all ads are available everywhere.