First, I noticed the moto x drains real good when on calls, more than my N5. So you need to keep in mind according to gsam, 25 percent of your battery drain was the phone calls. That's huge!
Also, you have almost 3 hours of held awake time....and I'm pretty sure if you click the drop down in gsam app screen, you can't check the held awake time or times waking device, cause you're not rooted.
And, you have Bluetooth on the entire time, and location services and Google now I'm betting? Those will take a chuck of battery life also.
Lastly, 22 percent of your drain was screen. Auto brightness? Were you in bright areas a lot? When the screen is bright, it will drain fast too.
So, all that said....I'd say your battery times are about right. Getting better times will take some tweaking and sacrifice of conveniences.....and getting used to toggling features on and off....instead of always on.
Check out post number 2 in this thread....its our battery life help thread now in the N5 section. But pretty much all the info in post number 2 applies to about any device.
Of course, you're going to be limited by not being rooted....so some things you can't do....but most you can. Or at least you can read up about it.