that video is making a lot of claims about what their screen protector can do...lol at the hammer part of the video, it looks like he was placing it on the screen. the drop test proved nothing too as they tried drop it flat instead of on an edge not to mention we dont know how many times the phone did break for them to get that shot. In real life situations most of the time when a phone drops it will hit an edge and this is also where the glass is most vulnerable. Screen protectors dont add any protection against drops, you need a case for that.
Wasnt there many screen protectors like this at CES? why not just get one those than risking losing your money on a kickstarter that never gets funded.