Seen this today in a magazine for an electronic retailer here which is supposed to be the equivalant of a FutureShop or Best Buy back home. It's called eXtra.
Complete utter BULL****. Fine, I'll give them some of those "Xs" but the App Store thing, along with not having a single X on Android, having it's solution through third party to everything. It's like they just grabbed WP7 and rammed it from behind. All these lies, and XBox integration, like what, going to xbox.com?!