I also got the sucker from Woot. I'm pretty happy with it at the moment. Definitely worth $150!
I'm currently in the process of trying to get gapps to work. At the moment, I have a functional copy of gmail and the calendar, but I'm still having trouble with the market. I'm posting this in the hope that I can help push forward the process and someone more knowledgeable will figure out how to get the market to work.
Anyway, here's the process.
(1) Root your device. You just need to download z4root from the Amazon marketplace and select the "permanent root" option.
(2) Download the Google *.apk files. While you can get these from several places, I took them from the CyanogenMod wiki. Unfortunately, I'm a new user and can't post links. Therefore, you need to (A) Google CyanogenMod Wiki, (B) click on "Latest Version," (C) scroll down to the bottom of the page, (D) download the HDPI files under the CyanogenMod 6 section.
(3) Transfer the *.apk files to your Pocket Edge via USB.
(4) Install the *.apk files with the preloaded ES File Explorer. This part is a little tricky, primarily because the different gapps are intimately related and draw on similar resources. Therefore, you need to install quite a few of them to get gmail/calendar to work. From what I can tell, these are the ones that are absolutely necessary:
After I installed all the applications, I still had some trouble initializing my Google account. I would type in my information, but it would take forever and then inform me that I didn't have an internet connection. I discovered that this had been a problem for some previous users with different devices. The workaround was to initialize your account through Google's YouTube app, which you will have to install along with the other *.apk files. I'm curious to see if anybody else has this problem. I'm fairly certain I had these issues because I was messing around with various gmail installations before I arrived at this solution. (Also, I'm wondering if installing "OneTimeInitializer.apk" might also help).
Good luck. I'm fairly confident about eventually getting the Market to work. Also, I'm glad to finally have Launcher Pro and Swiftkey installed instead of the default options.