Default Serial number sticker?

Hi guys random question but should the white serial number sticker on the back of the device be removed?

It looks ugly and it's bugging me but not sure if it's meant to be there or not, as in I don't want to attempt to remove it if it's not meant to be removed and it leaves marks or something.

It certainly looks ugly lol and I'm sure on videos I saw of the device online before release didn't have it.