And a 40$ activation fee? 50$ + 40$ = 90$... And there's a blurb about a plan being required, so there's at least a few days worth of service on top, probably a month, TL;DR'ing the small print on this one.

So all in all, not a terrible deal, but misleading advertising IMO.
My phones: Galaxy Note II SGH-T889V (with LTE enabled / ext4 SD card support on TouchWiz ROMs), Motorola XT-1045 Moto G LTE (TWRP)
Previous phones: Nexus S GT-I9020A, Galaxy Gio GT-S5660M (Arpeggiomod ROM / Discussion, stock rooted ROM), Motorola XT-1032 Moto G.
Phones for which I play "tech support" for family and friends: Galaxy Nexus GT-I9250, Galaxy Q SGH-T589R, Galaxy 551 GT-I5510M, LG C-800G Eclypse, Motorola XT-1032 Moto G