If you haven't heard already, AT&T's website shows a change in price for the Focus which was originally $199 and is now $99 on contract. I was assuming this was just a random New Year's sale but now I'm not so sure.
Yesterday on Gizmodo, I noticed that Microsoft was advertising WP7 and the Focus but those banners had been there for a while. Then I realized it was also advertising the $99 price and I don't remember AT&T advertising many of their sales before.
Today my cousin needed to return a router to AT&T so I went to the local store in Southern California and I decided to check out the price. There it was on the sign: "$99 on contract". That rules out a web-only sale too. So after my cousin had returned the router. I asked one of the employees there about the phone's price. He said they just got word of the new pricing last night and changed it in-store this morning. I asked him if it was permanent and he replied, "I'm not completely sure. Like I said, we only just got the message yesterday and it just said to change the price."
If it were a sale, then AT&T would probably be screaming about it from the rooftops and make their employees tell customers it was a limited time only...but that's not the case. So it looks like the Focus has officially dropped to $99 on contract.
Now the real question is: why? Seems convenient for the price to drop the week of CES so maybe thats a hint that AT&T will be getting some new smartphones in their lineup soon, maybe even more WP7s. Another thing to consider is that AT&T is trying to rope in as many customers as it possibly can before Verizon gets the iPhone 4, which is rumored and has some evidence to support it happening a couple of weeks after CES. Take it as you will, but a great cutting-edge smartphone is now $100 and thats pretty sweet if you ask me.
Yesterday on Gizmodo, I noticed that Microsoft was advertising WP7 and the Focus but those banners had been there for a while. Then I realized it was also advertising the $99 price and I don't remember AT&T advertising many of their sales before.
Today my cousin needed to return a router to AT&T so I went to the local store in Southern California and I decided to check out the price. There it was on the sign: "$99 on contract". That rules out a web-only sale too. So after my cousin had returned the router. I asked one of the employees there about the phone's price. He said they just got word of the new pricing last night and changed it in-store this morning. I asked him if it was permanent and he replied, "I'm not completely sure. Like I said, we only just got the message yesterday and it just said to change the price."
If it were a sale, then AT&T would probably be screaming about it from the rooftops and make their employees tell customers it was a limited time only...but that's not the case. So it looks like the Focus has officially dropped to $99 on contract.
Now the real question is: why? Seems convenient for the price to drop the week of CES so maybe thats a hint that AT&T will be getting some new smartphones in their lineup soon, maybe even more WP7s. Another thing to consider is that AT&T is trying to rope in as many customers as it possibly can before Verizon gets the iPhone 4, which is rumored and has some evidence to support it happening a couple of weeks after CES. Take it as you will, but a great cutting-edge smartphone is now $100 and thats pretty sweet if you ask me.