Gameloft games are made for maximum profit, they're the EA of mobile gaming. They forced their employees to work long hours, while this is the norm for gaming industry, 120hours a week has been quoted. They have poor users policy as well. They will purposefully make older games incompatible with newer devices or take them off the market even though you purchased the game and the device can run it, to promote their new ones. They originally charged 99cents for Asphalt 8, but the game is designed as free to play, as in you play for long hours to gain points/money in order to progress or upgrade and utilize in game purchases that way, milking more money from its users that way.