Thanks for charry comments here and in the thread regarding Google Edition firmware,
nevertheless I managed to restore the phone: it turned out quite an easy thing.
I downloaded an official firmware for my phone from http://samsung-updates.com/
and loaded it via ODIN 3.09 (version does not matter much IMHO),
process ended sucessfully, but the phone did not revive. Then it turned out that original boot-loader had been installed with the ROM and in its menu I managed to return correct forlder structure on phone's disk (via wipe funtion that failed in an alternative boot loader) and the phone returned to its original state. Then I tried to install the new ROM via original boot loader and failed because it checks digital signature and rejects flashinf of custom ROMs, and then I againg installed the alternative boot loader but did nothing but installing (logs say that this procedure provides for necessary wiping), then the phone appeared as dead again but after 1-2 minute pause it opened the first dialog of Android 4.3.