Let me just debunk that, that is totally not true. True asus technical support branches are given tools to easily flash the whole firmware regardless of the "Hard brick" issue. So when i sent in my TF201 to get it fixed recently, it didn't take them long. Also, because it was still within the warranty period, i did not have to pay anything. However, i was told that it would cost around 25-30 USD for recovery services if it's out of warranty. ;D
So, why am i writing this? After reading the high costs of repairing the device, i was spooked into waiting for some messiah to bring in a solution to the problem. However, after talking to the support over the phone, i found out that i do not need to pay anything if i were to get them to inspect the device. Quotation will then be provided in order to proceed with the repairs. So, i thought to myself, why not? In other words, if you have access to a local asus technical support branch, head down and see what are your options. There's no harm in trying.
Also, a friend found this.