The very new Google Play is a joke by its name. It's not you using Google to play, but Google plays with us. Starting with restricted countries to use its services and its "we-add-search-use-it-and-be-thankful" search and ending with such in-account irritating stuffs like the above mentioned.
So: Play with Google but remember it's Google who plays with you.
I don't think all your reports are able to change anything. They need it for some purposes, I don't think it's just their mistake or lack of foresight.