Maybe releasing it like this was a nod to their faithful nerd following, allowing us in the know to get first crack at the device. We were following the tech blogs, we were building the hype for them, we were keeping the rumor mill churning.
Word of mouth is powerful, a handful of happy nerds with their shiny new toy in hand are more likely to give a glowing recommendation than a pissed off nerd that's left waiting to get their hands on the device of the year.
There was a lot of bad press last year because so many that wanted a 4 simply couldn't get one. This year, those of us that were most looking forward to the 5 actually had a chance to get one.
I predict that marketing will pick up soon after these first units get out there.
I'm happy they did it like this, it makes me feel like they care about us nerds!
Sent from my Nexus 4 using XDA Premium 4 mobile app