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Asphyx

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Now watch Net Neutrality be tested in reverse. Imagine if ESPN got it into their heads that Verizon was making a ton of money off bandwidth charges to see ESPN's content over their network and ESPN asks for a cut?

Here's that article I mentioned earlier.
http://feedly.com/k/1hE1gmM
And this one from crapgadget
http://feedly.com/k/19mX6aR
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If Google really wanted be in the set top box business it should never have sold off that part GI/SA part of Moto's Business.
 

abuttino

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These companies are greedy. Greed knows no bounds. Just look what happened in the hd-dvd/blu-ray war. The worst won because it offered the most heinous copy protection (BD+ and Cinevia) taking all fair use rights away from the user. Then they got it in Congress with DMCA after that wasn't good enough..

Google has it's hands tied, don't expect much on Monday.

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EarlyMon

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Please, let's skip the hd-dvd battle, it had limited codec support and was a Microsoft special fighting a consortium. It deserved to die. DRM was not the deciding factor.

As for ESPN and Verizon, the precedent for that fiasco happened with Skype in 2010. If ESPN wants to fail as miserably as they did, the formula for mobile stupidity is there.

Netflix accounts for over 31% of all North American broadband traffic, YouTube (owned by Google) accounts for over 18%, together, it's over half.

That alone is astounding but it also explains completely the introductory Chromecast strategy. Netflix and YouTube came up with Chromecast's DIAL protocol.

They have secure movies all figured out with Netflix and the Play Store, and now HBO Go.

And they've shown that they can do music and Koush showed them how to device cast.

If that's having their hands tied, Google with Chromecast has to be the happiest prisoner I know.

I'll be Google -

"Hi, I rent movies. What's that, you want other movie options? Yeah, let's get right on that."

DRM and studios - not the issue.
 
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abuttino

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If they are planning Plex support, I guess that is not the problem. So, I digress

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DJames1

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If the Chromecast got Plex support it would go from zero to hero for me. But so far all we have is rumor and a whole lot of time passing. History suggests that doesn't bode well for the chances.
 

bhiga

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I'm in the TV Business and I can tell you it is a wet mess right now. Has no idea what it wants to be. It wants the extra views because it knows it can hook you into watching the shows you might have missed but it still wants to make money off the Cable companies subscriptions and STILL makes the majority of it's money via Advertisement. None of which is conducive to Net or Streaming.

Truth is they are LESS concerned with you seeing the product (or How) as they are with being able to TRACK how many saw it so they can keep those other business models rolling in dough. If they can track you they can count you as Viewers which brings up the Ad Dollars when it's time to sell.
I'm in the same biz and this is spot-on. The content providers want and need to get paid, much like music composers, but the trouble is tracking. There's a good reason why the daytime "soaps" are called that - they were "soap operas" and largely sponsored by dish/laundry/bath soap companies.

That said, a number of content providers are trying to embrace the new world... after all, if Comcast hated the Internet, there wouldn't be Xfinity mobile, etc. They're just fearful and taking a very measured approach.
 

Asphyx

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Google has it's hands tied, don't expect much on Monday.
Truth is Google doesn't need to be supported by the studios it only needs to be supported by the companies that TRANSMIT the content that is available. If Netflix supports Chromecast then the Studio can't then say no you can't stream that to Chromecast. Netflix would never agree to that deal which means the Studios would have to cut off a significant revenue stream they have now just to spite Google and lose Netflix as a client at the same time. Since Hulu and Netflix are both supporting Chromecast Google's hands are not tied at all. The worst the studios can do is not DIRECTLY support Chromecast in their own distribution networks. SO maybe the NBC App doesn't support Chromecast, or if Sony decides to make their own Movie Portal it won't. But they would be hurting themselves by losing Revenue more than they would be hurting Google which is creating a device that allows more people to see and buy Studio content than can do it right now.

Please, let's skip the hd-dvd battle, it had limited codec support and was a Microsoft special fighting a consortium. It deserved to die. DRM was not the deciding factor.

The only reason why the studios were able to influence the WINNER of HDDVD and BluRay was because THEY CONTROLLED THE DISTRIBUTION! No one else had a contract to make Discs of their content! So whatever format they chose to release under won. They were not behind the 8 ball like they were with VHS. In the VHS vs Beta the worst format won out because the Porn Companies decided to release on VHS instead of Beta.

As for ESPN and Verizon, the precedent for that fiasco happened with Skype in 2010. If ESPN wants to fail as miserably as they did, the formula for mobile stupidity is there.

I agree but never underestimate the stupidity of a content provider to shoot themselves in the foot! Look at what the networks are doing to the Cable companies these days and extorting big Sub Payments by bundling. They allow their signal to be pulled to get a better price on 10% of their revenue and lose a ton of money in ratings on the other 90% of their advertising business! If a cable company refused to bow down to the pressure when these Per Sub battles happened and kept the network off their system, The networks would soon learn that they had lost 500M in Advertising dollars for the benefit of making an extra 50Mil on subscription fees.

If they are planning Plex support, I guess that is not the problem. So, I digress
This is why I say whitelisting isn't going to accomplish the goals of the Studios. They could limit the Apps available in the Market but as long as one App is allowed to stream local they will all be able to do it at some point.
If Plex support comes then thats all you need. It will be easy to send content to it as a DLNA player target, and it would not surprise me to see someone make a screen mirror app that merely sends Video and Audio to ANY DLNA player on the network.

I'm in the same biz and this is spot-on. The content providers want and need to get paid, much like music composers, but the trouble is tracking. There's a good reason why the daytime "soaps" are called that - they were "soap operas" and largely sponsored by dish/laundry/bath soap companies.

That said, a number of content providers are trying to embrace the new world... after all, if Comcast hated the Internet, there wouldn't be Xfinity mobile, etc. They're just fearful and taking a very measured approach.
Comcast, Verizon, Time Warner even AT&T are all in the same business these days. They are as much an INTERNET company as anything else.

The only way the studios will have the kind of control they want is if they create their own distribution portal and if they do that they lose all those LUMP SUM payments from the companies that already do the distribution for them now.
Why would Netflix pay them to have content you can get elsewhere?
Why would the Cable Companies pay them sub fees and not just move to a PPV system where they markup whatever the studio is charging for a stream?

Content is KING but without the Distribution you can't monetize that content.

So unless the Studios control every distribution system that exists they really have little control in the way people think they do.
When companies like Sony start buying up TV networks and things like Netflix (or start their own) then they might have the power to influence the technology we use to view that content of theirs.
 

bhiga

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So unless the Studios control every distribution system that exists they really have little control in the way people think they do.
When companies like Sony start buying up TV networks and things like Netflix (or start their own) then they might have the power to influence the technology we use to view that content of theirs.
Trust me, they're trying... Good thing they're not completely succeeding... though it was a bit scary when Comcast's site started showing the NBC Universal logo.
 

abuttino

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Trust me, they're trying... Good thing they're not completely succeeding... though it was a bit scary when Comcast's site started showing the NBC Universal logo.

I am still convinced that Hollywood is the root of all evil.. But back on topic..

Anyone hear anything out of the hackathon yet?

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Asphyx

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Trust me, they're trying... Good thing they're not completely succeeding... though it was a bit scary when Comcast's site started showing the NBC Universal logo.

They aren't trying too hard because to do it properly they have to cut off all that revenue they get from Netflix, and Hulu!
As much as they want control they also want that money to keep filling their accounts and thats where their Greed hurts their own cause!

---------- Post added at 06:52 PM ---------- Previous post was at 06:50 PM ----------

I am still convinced that Hollywood is the root of all evil.. But back on topic..

Anyone hear anything out of the hackathon yet?

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Sorry but Government owns the title!

Hollywood is too self absorbed and stupid to ever get enough control to inflict evil on us and they can be bought off even faster than a government official can!
Cheaper too!
 

abuttino

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Hollywood is shilling the crap that govt wants us to believe.. Ever watch Cars 2? If Al Gore didn't have a hand in that script, someone must have.

All gas powered muscle cars are lemons? Really.....................

TWA 800, J.F.K (or most Oliver Stone movies)

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EarlyMon

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The only reason why the studios were able to influence the WINNER of HDDVD and BluRay was because THEY CONTROLLED THE DISTRIBUTION! No one else had a contract to make Discs of their content! So whatever format they chose to release under won. They were not behind the 8 ball like they were with VHS. In the VHS vs Beta the worst format won out because the Porn Companies decided to release on VHS instead of Beta.

Of the identical content available on hd-dvd and Blu-ray, most all of the hd-dvd movies looked like crap in comparison due to the inferior codec choice forced by Microsoft. The studios had zero to do with that. I say again, good thing hd-dvd died.

And despite all of the myths, the reason that movie rentals became viable on VHS was that it wasn't limited to 1 hour tapes. Everything else about format superiority or technical superiority of Beta was a pure myth unless you were working in broadcast with broadcast equipment from the pro line, including video tape reels - and fwiw, back then I did. I also owned the first commercially available Beta, fed into my Sony Trinitron and my buddy fed his into his Advent TV. So, I'm not talking about theories when I talk about Beta. :D

None of the format delivery wars has to be a problem anymore thanks to broadband delivery that works.
 
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abuttino

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VC-1 is still around for bluray.. I also remember that bluray was using the mpeg2 standard instead of mpeg4 which was inside the vc-1 wrapper..

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EarlyMon

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VC-1 is still around for bluray.. I also remember that bluray was using the mpeg2 standard instead of mpeg4 which was inside the vc-1 wrapper..

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And that is the blessing and curse of Blu-ray.

The consortium spent forever arguing so hd-dvd announced and they had to release Blu-ray without really being ready.

I'm glad that broadband will kill Blu-ray, it deserves to die too.
 

abuttino

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Watching Netflix on my chromecast, was pleasantly surprised at the quality. I have an 82" DLP and it looked almost like it did when it aired on FiOS

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abuttino

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We are skating the edge, its moderately still on topic because of the whole format wars and content delivery systems.. If you have new information to get us back on topic, please go ahead and post.. I don't see a problem with idle banter while we wait for the hackathon to be over and the official release of the SDK.

If you are a mod, lock the thread if it bothers you that much.

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    I just received an email from Google and hopefully this means the SDK release is on the horizon.

    The Chromecast team is hosting a two-day hackathon for developers to test-drive the upcoming release of the Google Cast SDK. Our engineers will be available to share changes from the developer preview, discuss best practices, and answer any questions.

    Event Details:
    Date: December 7-8, 2013
    Location: Googleplex, Mountain View, CA

    Registration is a two-step process. Anyone can register, but as we can only accommodate a limited number of attendees, priority will be given to those developers who have experience with the Google Cast Preview SDK. Please sign up before November 25, 2013.

    Thanks for your support!

    - The Chromecast team

    Engadget just released an article and from what I read we might start seeing some more apps in a month. If you get a chance hop over here
    http://feedly.com/k/1aAFkoj
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    7
    I definitely hope to see that happen in the near future! On a related note, any chance of getting BubbleUPnP to work with rooted Chromecast's running KyoCast, since it allows custom server-side white-listing, by @Kyonz?

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    I'm waiting to see what is going to happen with that hackathon event, the SDK, whitelisting.
    If there's nothing concrete before January, I'll release a version of BubbleUPnP that works with KyoCast.
    I know it sounds like an eternity but it is as painful for developers than it is to users (totally left in the dark).
    3
    I am just glad they are moving forward. There has been some negative newbcakes on here stating it will stay like it is. At least there is light at the end of the tunnel.

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    3
    Haven't seen any news out from the Hackathon yet, maybe they have signed NDA not to mention anything today or during the hackathon.

    If anyone spots anything, report back :)
    3
    I think they really don't have a choice. It's got to remain somewhat locked down, otherwise they won't get studio support

    Just look at windows media center for example and a counterpart xbmc.. Xbmc will NEVER get full cablecard support because it's open source.


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    Well that has more to do with the Cable Company contracts with the networks than the Studios truth be told. It does VARY based on the studio however, Some shows the Network has the right to give, other shows (like Sports) they do not.
    Thats why some shows are blacked out on those Cable Company Apps and will never be available via the Network provided apps either.

    I'm in the TV Business and I can tell you it is a wet mess right now. Has no idea what it wants to be. It wants the extra views because it knows it can hook you into watching the shows you might have missed but it still wants to make money off the Cable companies subscriptions and STILL makes the majority of it's money via Advertisement. None of which is conducive to Net or Streaming.

    Truth is they are LESS concerned with you seeing the product (or How) as they are with being able to TRACK how many saw it so they can keep those other business models rolling in dough. If they can track you they can count you as Viewers which brings up the Ad Dollars when it's time to sell.