A lot of ppl seem to be having no problem doing it so I'm guessing it's just strictly local store policy. I fought with the manager stating that it's EXACTLY like cash and that the funds came directly out of my bank account, but they didn't budge. :-\
Has anyone had any luck at CVS (or elsewhere) purchasing gift cards or vanilla reloads with ISIS? I've only tried one CVS so far, but they flat out denied me using ISIS to buy any gift cards...they said it was store policy that I would have to use cash.