Originally Posted by ronald_loulan
Especially compare it with ip4/4s...
ZU makes them looks like a lil boys phone...
I was considering the Apple iPhone 5S. I know I know, going over to the 'dark side'
The points that prevented me where price, its double the cost of the Ultra, not able to use any sort of expandable memory, not water resistant plus possibly the OS and UI? I wanted to try the newer Apple to see if I liked it any more than I did my first Apple. I have to write that the Apple is a quality product with quality back up. The packaging alone always pleases me when I purchase something Apple. I am just not an Apple OS fan.
Sony are getting there again. I think, I don't know, that some large companies like Sony sat on their laurels for too long and just depended on customer loyalty. Not possible to do that for many years. Pleased to see that Sony are moving in the right direction BUT still have a tad way to go.
A classic example of this is the SBH52. I purchased this with the Ultra. No instructions nor wall charger in the box? Even the packaging is rather cheap and cheerful. Apple just don't do that. Even the boxes Apple products come in is quality cardboard !! This is not a joke, all aspects of marketing need to be spot on to improve or even hold onto ones market place.
Remember HTC? Hardly see a single sale in this country today yet only 5 years ago it was nearly all HTC.
Apple have made a science out of how they sell and their market research is second to non plus their customer satisfaction and relations are superb. Of course there will always be the exception to any rule.
I like what Sony are doing. As I wrote above I think in some areas they have a way to go, they appear to be a getting there though. IF Sony can maintain this trend I think Sony will again start to show profits and the devices they produce will again reach the heights they did in the past.
Now Pioneer have ceased making TV's Sony and Panasonic make some top quality sets. Samsung and LG outsell them all BUT for how long?
Samsung is starting to slip with things like region lock on their phones. I for one will not purchase another Samsung until they drop this absurd behaviour.
I had to factory reset my Ultra last night after spending 12 hours setting it up just as I wanted it. The screen froze and no matter what I did it would not unfreeze. After turning the device on and off several times I was able to get into the settings and reset to factory settings. For around 30 minutes I thought it was going to have to be returned!
The programme that caused the problem was 'talk back'.
One point that has concerned me is after a complete factory reset I noticed today that the files I had downloaded from my PC into the memory of the Ultra where STILL THERE! This is bad news as had I returned the Ultra those files would have been open to access. I was under the illusion that a factory reset would reset the phone back to a virgin state. This is not at all the case?
Very early days though and some teething problems can some times occur.