Well, others would simply call it Marketing.... I can't fault HTC for doing everything they can to keep their name out there. It's on the One as well and it hasn't lessened my experience any. ..
HTC has been teasing the two cameras in their latest meme. Being a camera-first guy, that is the most important information for me, and the kid's "review" didn't contain any useful data on it's specs. So, I am still looking forward to the 25th myself.
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Verizon HTC One: The One Phone to rule them all!