Originally Posted by e.mote
Frankly, for the trivial amount OP was asking, he could well have covered it himself. KS has morphed from its original mission of crowdfunding seed money to be a PR vehicle, as well as feasibility feedback for marginal ventures. This particular is among the latter.
OP's post confirms this, as it was more for PR than getting opinions, since opinions only matter BEFORE committing to a proj, not after. This thing was going live regardless of feedback. Taking OP's KS blurb at face value, my guess is that this is more about the process rather than the end product, ie OP is gathering info for future widgets, presumably via the KS route, and a simple & cheap widget to start was ideal, regardless of its appeal. In short, a dry run.
Extrapolating from the 2-day take, the proj could conceivably make the nominal 5.5K amount ($348 / 2 * 30 = $5220), although normally interest is highest the first few days, then tapers off. But OP miscalculated on the "sweet spot" amount, and the $5 slot (that most backers opted for) is used up. He'll have a tougher time convincing people to pay $10 for the next slot up.
But as said, my impression is the means is the end in this case, and OP is laying the groundwork for more KS ventures. It would be better if the proj gets to its goal, as then he can get more data about the carry-through rather than just the lead-up. But it's not particularly important. He has already gotten a valuable piece of info about how much his widget is worth (about $5 incl shipping).
Not to get into conflict here but I want to say that this KS campaign was all about raising money and this thread was all about getting feedback. Since I have no money to produce these myself, this project would have never happened if the goal was not met. Period. I don't see the point to continue to put money into a project or business venture if people are unwilling to buy it. The whole point of Kickstarter. It doesn't make good business sense to me to continue to pour funds into a dying/dead business. There has to be an exit strategy. Mine was, if Kickstarter didn't meet the goal, the project will stop.
And no, no future Kickstarter projects planned. Personal I prefer to deal with angel investors. Yes, I have more projects and business' planned for the future, but none on Kickstarter for the foreseeable future.
I wanted more sound on my Surface, I thought the Surface crowd would share the same feelings as me, I have to put food on the table. Lets make a business!