Angry [Q] HTC m8 Google Play Rom issue -- does not boot up

I tried to install the Google Play Edition Stock Rom on on m8 with TELUS
http://www.xda-developers.com/androi...-play-edition/

however upon rebooting .. I get the google logo.. then I ger the google colors spin.. and spin.. and spin.. and spin.. any advice??

any other links? I've installed htis rom twice now and same thing