Default ROM installation problems

I've been flashing ROMs, recoveries etc for years on every android device I've had, from Samsung to nexus, HTC. Everything. This is my first Motorola and I'm having a lot of problems.

Unlocked the boot loader, flashed TWRP but wouldn't backup my stock ROM so put on Pholz recovery and it wouldn't backup either.

Tried to install C-Rom after the usual wipes and just sticks at boot screen. Tried Tweakone ROM I think its called and same problem.

Any ideas? I have the XT1032

I know about restoring to factory but what I'm asking is, is there anything specific I'm doing wrong? I'm quite an experienced flasher. Research is showing me how to recover the phone but what's gonna stop it happening again

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