Thanks Meter 4,175
Join Date: Jan 2009
Location: Spokane, Washington
[Q] CNET - You delayed Tegra 4 for Tegra 4i. Did that turn out to be a mistake? Did you miss this whole design cycle?
Originally Posted by xRevilatioNx
So is it really dead?
[A] Nvidia's CEO: I would say that Tegra 4i didn't pan out. We learned a lot in the process. But there are many things in our company that didn't pan out. That's OK. If you want to be an innovative company, you have to fail. Look, we built a great chip. LG's shipping it in the rest of the world outside the United States. It's a fantastic processor. But from a business strategy, it wasn't a success. So I learned a lot from it. It's OK. I'm glad I did it, and now we're moving on.
[Q] CNET: Why did Tegra struggle in smartphones?
[A:] Nvidia's CEO: Our focus as a company is still performance-oriented. The mainstream phone market commoditized so fast that really the...differentiators were price. And you can see the pressure that MediaTek is putting on Qualcomm, and you can see the pressure that MediaTek is putting on Marvell and Broadcom and all of these companies. Because guess what? They're the lowest-cost provider. I think that for mainstream phones, there's one strategy that really works right now, which is price. That's not our differentiator. That's not what we do for a living.
Sounds dead to me; at least in mainstream tablets and smartphones. Who's going to use it anyway? Qualcomm, Samsung, and MediaTek have better scale and produce equal or better chips so who needs Nvidia if they aren't price competitive?
This really isn't a relevant conversation for the SGS5 forum anyway. The Tab S' are still using S-800 so it appears all of Samsung's tablets starting with the N10.1-14 are using the same h/w which means Exynos 5420 for the Tab S which doesn't have HMP enabled where the 5422 in the SGS5 does. The display area and sheer amount of pixels in Samsung's 2560x1600 tablets also make this an irrelevant comparison. There's like 10 people in the TF701 forum and it's been marked down everywhere to $299. Between Nvidia's and the TF701's position I'd say its day in the sun has passed. If it every had one.