Default help please??

I have 4.4.2 rooted and unlocked bootloader...with custom recovery..i did a dasik cache, cache, data wipe figuring that how to do a factory reset...now when i restart my phone it starts to set it up..but it doesnt go past the screen "pleasewait, with this may take a few minutes" and doesnt go any further...i see my phone has service in the status bar...what should i do? thanks