Thumbs up Porting Android Auto to existing Windows CE car headunits

Hey folks. Apologies if this is in the wrong area. Now that Android Auto is announced (http://www.android.com/auto/), I know there are lots of folks with Windows CE-based car headunits. I'm wondering if we could start a conversation about getting Android Auto set up on those head units. I have no idea what would be involved, but I want to see if it's a possibility for discussion.