I wanted to close the loop on this one since I initially asked the question. I ended up going with the tech support at ASUS, going through the RMA process, shipping my tablet to them, and having them replace the screen. In the end it was cheaper than the website above (they charged me $170), but it appears lke they sent me a new one in the end...because the invoice I got in the mail today said new, and it looks like it really is new (i.e., needing the firmware update again, not having a single thing that I had went it was sent, new registration number, etc).
So although it took them nearly a month, in the end I have my tablet back and it's smoother than ever.
My Phones: Samsung Galaxy S4 (stock) and HTC One S (rooted Stock ROM)
My Tab: Asus Transformer Pad TF701T
My (Kid's) Tab: Motorola Xoom (stock Jelly Bean)
Spouse Phone: Samsung Galaxy S Relay 4G (Rooted: Stock Jelly Bean)
Spouse Tab: Samsung Galaxy Tab 8.9 (GT-P7310--ICS)
Retired: Rooted MyTouch3G x 2 (ROM: CM9)