Originally Posted by anotherdroid
i believe you can also go straight to motomaker.com and buy outright without having to go to AT&T first.
Thats right, but that ability will not be available starting tomorrow. I have been told by a motorola source that AT&T wants people to come inside the stores and experience the motoX, and as a result, will only give out the customization ability via a SKU card, which you can purchase for the price of the phone ($199/249 or $579/630, whichever method you'd like) and then go on to motomaker.com
However, it wouldn't surprise me if motomaker.com started accepting orders tomorrow without the need for a SKU card. Will just have to wait it out and see.
Moto X 16GB (Lemon Lime with silver accents and Black front) - XT1053
Nexus 7 FHD 16GB with stock 4.3 Jelly Bean