actually, Kickstarter had a couple price points for the console. But you $95 was the cheapest, but very limited in number. Most people the cheapest was the $99.
I wouldn't be surprised if the retail cost of the cost of an extra controller to be $50 give or take. That's seems to be the standard price of new controllers that are made from the console manufactures such as Microsoft, Sony, OnLive, Nintendo, and so forth. If the system is popular enough, and the controller is unique enough, they're maybe some third parties who make one for a cheaper price.