How have they lost it it looks so attractive and premium.
Who said it was real gold its just gold colour aluminum so it won't have a higher price tag then the other colours.
How is this a gimmick? It's just a colour that looks attractive more than any other phone besides the Nokia 8800 series, the only thing this makes me feel is why HTC one didn't come in a gold colour.
I'm not saying that iPhone's are good but you people are obvious haters if your going to call a gold iPhone colour a gimmick, a gimmick is something that is unuseful, stupid or has no purpose but a gold variant of a iPhone 5s is clearly not a gimmick as it has a good purpose that it does very well which is to look premium. It doesn't take an Isheep to buy a phone which looks good it just takes a person who buys a phone with one of the main priorities being having a good design. An isheep is typically a person who buys anything that apple throws at them even if it doesn't work like imaps but I can't understand how you can say apple have lost the plot, what they have done is improved a already excellent designed device and made it even more attractive. The silver variant of the iPhone 5 was described as looking like it was bought from the jewellery store as its beveled edges shines like a expensive watch and this looks even better. Okay, iPhone's are rubbish but atlest their good at something and that's their design which you can't criticize. When people have this in there hands it will look so good it will definitely be a head turner, see for yourself:
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