Zoes are brilliant, been using them on my m7 for ages. Say you go out for the day, with your girl, or your mates, take some photos, and some zoes, then you put them into a little movie at the end of the day. I love it. Went ice skating and the pics were good, but the zoes brought the end vid to life, gets those little fall flat on your face moments a pic can't get and a video is too much hassle. Plus when you do a zoe, you can choose a pic (frame) out if it if you like. And it actually starts recording a second before you press the button, so you don't miss anything.
Have a play, just messing about with individual zoes won't get much out of it though, but on a day/evening out do 5 or 6 zoes and some pics and the results are great when put in the little movie. Couple of buttons and it's on YouTube or shared with whoever.