I found the google analytics SDK very easy to integrate with some of my android apps, however the problem I have is with the web dashboard. It's not straightforward to use, and mobile analytics seems to be the poor cousin of the web analytics version. Even finding data on something as simple as user timings (which was very easy to code into the app) is difficult. I know it must be capturing a tonne of useful data but visualising it and actually getting some useful insights from it is another story...
Are there any good (ideally free) alternatives out there, where it's actually easy to interpret the data?
Cheers, Matt
Are there any good (ideally free) alternatives out there, where it's actually easy to interpret the data?
Cheers, Matt