Yeah, but:
Canonical did not release anything but some notes and a video, no download etc!
Canonical did not mention if Ubuntu for phones will be publicly released anytime! (Ubuntu for Android is available for manufacturers these days, but no public release/download/source)
Canonical did not mention if Ubuntu for phones will be any kind of open source!
Canonical choosed to be the Microsoft-way with their mobile system (also in other areas), what means a more or less closed OS with exclusive manufacturer access. If they don't change the way they do stuff (integrating amazon product search [=ads] is not what everybody wants), this will be a big flop.
1- there should be a working galaxy nexus build 'in a few weeks'
2-it's definitely going to open sourced - eventually
3- i think people are complaining way too much about the amazon thing... you can turn it off/you can remove the lens/you can use other DE. i haven't did any of these and to be honest i don't see how this is that different than the way android handles adsense...