Why so much hate towards the iPhone when it first got out? Because it is a new, largely misunderstood product and those who call it crap typically never touched it.
The relevant thing about the SHIELD is that the vast majority of its owners seem to love it. The opinion of uninformed people doesn't matter.
Think also that Gamestop might not be very happy at the idea of a device for which you cannot come and buy games at their stores.
How do you come with that estimate?
If you have a problem with the flexi-cable, this is clearly a hardware defect and you should have your unit RMA'd. The feedback on NVIDIA's service has been very good so far.