I am alexpasquarella on Reddit. I've been lurking this post ever since what happened to me with the N10 4.4 update. I can assure you all that the 4.4 rollout has started, but after I got it the first time (last night around 11:00 pm EST is when I turned on my device and saw it waiting) and my device soft bricked, I have not been able to pull it again. I had to do a factory reset with the 4.3 image and everything.