[Q] Change brand rom with official HTC

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First exuse me for english but I'm Italian
I just want know if it's possible to change a brand rom like SFR rom on a official HTC rom . I ask this because I know that new HTC Sensation botloader is S-ON and normaly we can change nothing.

At the moment, we can't, but there are people on here trying to unlock the bootloader to make it S-OFF... We need some sort of root access first, then we have to see from there.

You don't need root access to flash an RUU with a gold card but it DOES seem this is no longer the case with the Sensation