Apps and Google account sync not working

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When ever I flash firmware or do a factory reset, the apps are lost (ofcourse that is the behavior). But I was under the impression that when I sign in again and goto Market, I could get all the installed apps back. I was somehow thinking the apps I download (free ones ) are linked my google account. But it looks like this is not the case.

Any idea how I can sync the apps installed with my google account?

Thank you

You probably have disabled the option 'Keep my device backed up with Google' option when you did the Factory Reset.

Eventhough I enable that i dont get my apps automatically. Also problem is it syncs my google contacts. for me its a pain because my contacts in google are not really sorted so i had to always delete the contacts after sync then resync with Kies. this is kind of pain

Can you please check that under Settings- Privacy- Back up my data option is ticked or not?
A good alternative application is My Backup Pro.

Yes the options are ticked. I will check the app you have mentioned. thank you