I come from a linux background and this launcher is quite like the rotary launcher in Ultimate Ubuntu. Yes, its a bit of flash, but we all want to be able to show off our touchpads and this launcher has a major "WOW" factor when people see it. I think it improves my functionality. With other launchers out there I have had a difficult time getting just the right combination of widgets and shortcuts on my screen to put everything together for my uses. SPB has many features that make it a refreshing change from the iCrap out there.
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If you acquire knowledge, what do you lack? If you lack knowledge, what have you acquired?