Without card emulation, what's the point of NFC?
When I bought my Nexus, one of the main attractions was NFC. Sure, Google Wallet is pretty cool, but the novelty is wearing off. I don't have any real uses for NFC tags. And I only know one other person with a Nexus, so Beam is pretty much useless.
One of the benefits of NFC that I was hoping for was card emulation. I thought I'd be able to head to my school, get the access keys for our RFID cards and then emulate this with my Nexus so that I could open the doors and buy food with my phone - no need to remember the card anymore.
However, upon further reading, it seems that Google won't be allowing us to emulate cards freely. Maybe I've interpreted my findings incorrectly but... it looks like this is the reason why there aren't any emulation apps for Android other than bloody Wallet.
Card emulation is probably the biggest attraction of NFC - instead of carrying around all the diffeent ID cards for the buildings you enter, they can instead be stored on your phone.. It's not like Google Wallet will raise awareness of NFC, since Google seem to be trying their hardest to make sure that it fails (incredibly slow roll out, even for Google).