Yes. We are many frustrated customers in Sweden right now who's got this problem.
It seems there simply is'nt any ROM installed in the phone(?!).
Here's a video someone made of the problem:
And when you press Volume up plus power button you can see 2 error messages repeating over and over again below the menu that comes up:
E:Failed to open loopdevice (no such file or directory)
E:Failed to mount /sdcard (no such file or directory)
Whatever that means....
So frustrating! Bah!