asurion sent me a brand new phone in the box with headphones/charger/cable etc when I made a claim. That was back in november though, I'm sure as stock goes down they send out different stock, ie refurb. or trade ins etc.
and when you make a claim, you still pay a 'deductible' of sorts. With telus I had to pay 150 for the replacement, and considering the markup on phones, they still make money on every claim. Look at a $400 laptop, you think the amaze costs more to build then that? these phones are dirt cheap to make, with huge profit margins.
Have you seen what HTC stock is worth? needless to say, they're doing well