Unfortunately it is a knockoff of the Case Crown, also sold on Amazon. It has one flaw (major) and one minor one for me. First, the Kindle is housed in the case UPSIDE DOWN! Didn't know there was an upside down? Shut you Kindle .9 down. reboot with the camera on your right side. Notice that the icon comes up upside down? !!! No big deal? You will find ESPN and Dish (slingbox) to name a couple In the instant of the Case Crown, you can rotate the holder 180 degrees so that the .9 is held correctly. Unfortunately that defeats the magnetic On off feature. The case is MUCH larger than the Amazon case making it just a tad more difficult for those of us who do not have extra large mitts to hold it in one MITT for an extended period of time. The added bulk and weight was just not my cup of (bourbon), Tea.
I sent my Case Crown back last week right after the Kindle case arrived. The Amazon case is expensive I think, could have at least had Plush leather and the sharp ridges on the right side of the case fall just where my thumb sets. but then, it's the only game in town at the moment.
---------- Post added at 06:32 PM ---------- Previous post was at 06:11 PM ----------
Addition to my last note on the .9 Case alternatives. ANY bifold case will set the Fire, be it 7" OR 8.9" upside down in the case.