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null0R
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(Last edited by mikef; 28th July 2013 at 02:13 AM.)
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Default StartApp

Hi,

first of all, if I can convince you to try out StartApp, Mod Edit: Link Removed


StartApp FAQ

Well then, let's start. As I already announced here, I am currently trying out a new ad network for one of my apps. The network is called "StartApp". And although it is a little bit more intrusive than AdMob and not every user is going to like it, I am, however, already yet pretty satisfied with its results. In just two days I earned now more than $13 - which might not sound like a lot for some of you, but for me it actually it is quite much. Because in comparison to AdMob it's around 20 times more!

But simply look yourself:
With AdMob banner ads I earned around $10 in the last 30 days.
And now my StartApp earnings from just the last two days: $13.34.
(Well, of course, that were just two days, we will see, if this will hold on in the future.)


So how does StartApp actually work? Basically, there are two ways to earn money with StartApp.

1st Way: SDK Integration

Regarding of which option you choose (full integration / partial integration), with this way you will earn money for each installation of your app. I will simply quote the FAQ:
Quote:
Our payment is based on number of app downloads; you get paid for each download generated with our SDK inside. There are 2 integration levels available: Full and Partial. The amount of payment depends on the integration level you choose. For full integration, we pay $0.055 for each new U.S install , $0.01 for each new install from any other country. For partial integration, we pay $0.04 for new U.S installs and $0.008 for new installs from any other country. A new user would be a user who's device does not have the StartApp SDK present. A returning user (with the StartApp SDK on his device) will grant you $0.01 each from the US and $0.005 for all other countries for both full and partial integration.

2nd Way: Popup (Exit) Ads

I will simply quote the blog:
Quote:
The Exit Ad introduces StartApp developers to the rev share model, providing continuous income and great eCPM, all while keeping the seamless user experience that users expect and value.

The exit ad will display a full screen banner ad when the user exits the application, intruding minimally on the user experience of your app. When the user clicks the back button or the home button on their device to exit the application, they are presented with an ad that leads to a mobile website or a free app download when clicked. If they click “Not Now” the app will exit as normal.
Please note that you can also add those popup ads to other points of your app, e.g. "natural breaking points" (like a user saves a file or loads a game level and while the file is being saved or the game level is loaded, he cannot do anything anyway - so why not showing him a popup add now?).


(3rd Way: Referral Program)

You'll get $10, for the first 100 downloads a developer who was referred by you makes. The referred developer himself gets a bonus of $25 if he crosses this 100 downloads (that bonus is only for those being referred!). And afterwards, it even goes on: For every other of the following download-levels being crossed by the referred developer, you’ll get an extra payment:

- At 1,000 downloads + $25
- At 10,000 downloads +150
- At 100,000 downloads +$500
- At 1,000,000 downloads +$1,500

So summing it all up, you can make up to $2,185 for each referred developer. Therefore here again my appeal to you: Mod Edit: Link Removed Give it a try. It's a win-win-situation.


StartApp FAQ

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out of ideas
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It sounds good, but the way they seem to work it is super intrusive.

http://www.startapp.com/faq/
Quote:
How does it actually work?

We will supply you a SDK (including a step by step implementation guide). Integrating our product takes about 3 minutes! Once implemented, update your app on the market and add our disclaimer text to your app description. We are very focused on maintaining transparency, so it's highly important you let your users know about us. Your user will then get a search icon on his home screen, a bookmark link and a browser home page, all directing to our web search URL.
i'd rather see ads, than have an app change my browser start page and add search icons.

Plus the permissions are kind of rough. System tools and read messages are hard for most people to accept.
 
null0R
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(Last edited by mikef; 28th July 2013 at 02:15 AM.)
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Well, yes and no. You can decide to offer the user a clean app without any ads, but instead you include this shortcuts and bookmarks installation procedure. The user can easily decline this dialog (I think he has to do it 3 or 4 times until it stops appearing anymore):



In my opinion, this dialog is quite transparent and clear to the user. If he (accidently or deliberately) chose to accept this dialog, he can afterwards easily delete the bookmarks and shortcuts (drag to the trash or delete the link for the browser). After all, your users are going to have a completely ad-free app. In my opinion it is not that intrusive, since StartApp does not "settle into the system" or something.

You can also choose to only use those exit-popup-ads. I cannot say how much you can earn with them yet and if it is really more than with AdMob. But you can give it a try, especially they could be useful while loading a game level or saving a file or something (as explained above). The user might be more willing to look at those ads if he cannot do anything else at the moment anyway. That might be a cleaner solution than those AdMob ads, on which the user clicks accidently while playing a game, because the controls are next to the banner or something.

Concerning the permissions, here you can find an explanation. What do you mean by "read messages"? There is no permission needed to read SMS or something.

Personally, I decided to give StartApp a try, because AdMob's eCPM was somehow unexpectedly low (much lower than for other apps from me). Also, many, many stupid people installed my app (which is for ROOTED PHONES ONLY) and rated it negatively because "it does not work ('****', 'crap', '**** you', ...)". I certainly do not have pity on those who cannot even read...

Mod Edit: Link Removed
 
out of ideas
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for the message thing I was going by their "can I see this live" link from the FAQs which goes to

start app quick search https://play.google.com/store/apps/d...quicksearchbox on the play store.

Is the one they install different from that one? also, system tools does show up in the play store descriptions, so they need to update where they say it doesnt.

Other than that it sounds interesting. The money you are currently getting from them includes the search combo, or is it just the interstitial(Exit) ads?

I like interstitials for some situations. and it seems so far for you they are paying out better than admob.
 
Supernero
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Quote:
Originally Posted by out of ideas View Post
for the message thing I was going by their "can I see this live" link from the FAQs which goes to

start app quick search on the play store.

Is the one they install different from that one? also, system tools does show up in the play store descriptions, so they need to update where they say it doesnt.

Other than that it sounds interesting. The money you are currently getting from them includes the search combo, or is it just the interstitial(Exit) ads?

I like interstitials for some situations. and it seems so far for you they are paying out better than admob.
Out of ideas- Startapp truly has a very non obtrusive solution to monetize your apps and users accept this concept as it is much more friendlier than push notifications or even banners which appear from nowhere anf interrupt the usage of the app. Regarding the quick search you saw from their website it is identical to the one that will appear via the installation of your app. Bear in mind. that as Null0R has mentioned above, Startapp is 100% compliant with Google's policy, meaning the user can choose whether to accept or decline this addition, and it wont affect the installation of your app.
If you need and examples of apps using Startapp's SDK let me know.
 
null0R
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(Last edited by mikef; 28th July 2013 at 02:16 AM.)
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Hey,

sorry for the late answer, I was waiting for an answer from StartApp myself.

Quote:
Other than that it sounds interesting. The money you are currently getting from them includes the search combo, or is it just the interstitial(Exit) ads?

I like interstitials for some situations. and it seems so far for you they are paying out better than admob.
The very main part of the money I currently earn (still always around $8 - $10 per day) from StartApp definitely results from the SDK integration itself (bookmarks, search icon, ...). Currently, I earn only around $0.1 - $0.2 per day from interstitial ads. Thats not really impressive, but it still can concete with AdMob I guess (since my AdMob revenue never was really a lot higher on the same app I think). On the StartApp dashboard it says, my eCPM is $0.16. In AdMob, I always had around $0.07 eCPM. Paradoxically, my AdMob-eCPM raised since I integrated StartApp (I now have those two ad networks in one app). Now it is $0.10.

Like you, I also wanted know how many they actually pay for interstitial ads. The answer, however, was not really that concrete.
Quote:
The advertisements that are shown on the exit ads earn various amounts due to the different agreements that we have with the advertiser. Depending on what advertisements are shown we help you out by calculating a eCPM for you. You are able to use this to compare the payment amounts between other ad networks.
Here they also say:
Quote:
RevShare- StartApp will share a percentage earned from these advertisements with you. Payments are sent every month in a NET30 terms (30 days after the end of the payment period). Your Ecpm is easily visible in portal. The eCPM may change depending on various parameters.

[...]
hitman: do you pay per impression or per click ?
Matthew: We pay eCPM, which allows us to calculate a payment from both pay per impression and pay per click.
What might be interesting for you as well is that StartApp introduced a new type of interstitial ads last thursday: http://blog.startapp.com/3d-ad-latest-ad-type/


Quote:
for the message thing I was going by their "can I see this live" link from the FAQs which goes to

start app quick search https://play.google.com/store/apps/d...quicksearchbox on the play store.

Is the one they install different from that one? also, system tools does show up in the play store descriptions, so they need to update where they say it doesnt.
I think, this permission is not part of the requirements of the StartApp SDK. Rather the app itself needs to read messages, since it is a search app and you can search through your contacts, your messages, your apps and so on with it. At least, this would be my guess. You can check out my app's permission requirements: https://play.google.com/store/apps/d...redprefseditor (writing to sd card, however, is not part of the StartApp requirements).


For those who are being interested, I am willing to share my StartApp stats after one week of usage.


(click to enlarge)

So basically, I earned $56 in a week with StartApp. This really is a lot in my opinion. When I started with AdMob, I needed around 9 months until I reached my first $100 (until my first payout). How it seems like I need around two weeks with StartApp. So this is a quite dramatic improvement, I think, everybody noticed that on his own, huh?

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ufomstr
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For me StartApp generates many fake-virus reviews.
 
null0R
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Quote:
Originally Posted by ufomstr View Post
For me StartApp generates many fake-virus reviews.
"Fake-virus reviews"? I don't understand you. How do you mean this?
 
ufomstr
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Quote:
Originally Posted by null0R View Post
"Fake-virus reviews"? I don't understand you. How do you mean this?
That means that antivirus software (not all, few of them) report StartApp as virus (or adware, depends on app). Then wanna-be-good users that don't understand what's going on posts 1-star reviews that there is virus in your app.
 
null0R
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(Last edited by null0R; 23rd July 2013 at 07:38 PM.)
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Quote:
Originally Posted by ufomstr View Post
That means that antivirus software (not all, few of them) report StartApp as virus (or adware, depends on app). Then wanna-be-good users that don't understand what's going on posts 1-star reviews that there is virus in your app.
Oh yeah, I get stupid comments as well. Few of them stated, that they actually do like the app, but that they do not like the new permissions and thus they won't update. They like the app. They rate it with one star. Logic.

Today I got the first time a "virus-comment" as well. Well, I try to deal with it. I always try to give friendly answers to stupid comments. I try to explain the permissions and why I chose to use something different than AdMob. You should also add StartApp's disclaimer to your app description (you actually have to):

Quote:
We love creating apps, and want to keep them free forever. In order to keep our development running we are using a search service to generate some revenue from this free app. This app will add a couple search links on your device in the form of an icon, bookmark link and browser homepage. You may delete them easily (drag to the trash or delete the link for the browser), if you choose to use them, thanks!
To be honest, my average rating went a bit down since I included StartApp. But I still get lots of high ratings. Still, many users seem to be satisfied. So am I since I included StartApp. In my opinion, the earnings were definitely worth it until now.

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