It's target price is technically $35 in the USA and around £24 in the U.K. However when you factor in currency conversion, local shop currency, international shipping, limited availability in certain countries (Raises prices), taxes and other duties the price can be a lot higher then $35.
I ended up spending 50 bucks on my pi. Farnell or RS didn't matter for me. They both charged the same for shipping ed. (I was lucky enough to get a 1st batch farnell one and 3 weeks later I got one from RS)
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