Unhappy [Q] android boot problem

Hi,
I have bought recently an Alcatel idol mini android phone, After installing a video background, it restarted suddenly and never boot after that.
it just stuck at alcatel video logo. Its master reset also doesn't work. Battery and SD memory is also inside the phone and not available. Is there any one how can guess what has happened to the phone?
I guess its ROM is damaged somehow, e.g. with a virus. anyways is there any tool that can program mobile rom from computer while the phone is not booted? my phone is detected by windows device manager.
thanks