Yeah, I've already seen the first video. The "play hard, work hard" thing at the start of the second video is making me wonder what slogan the Touch Diamond is going to have, if it has any. I remember the Touch had "remember your first Touch", which I didn't think was particularly good at all. I can see what they were thinking with that, but it just didn't work. Will the Touch Diamond have better advertising? The questionable advertising is, in my opinion, one of the biggest problems for HTC when you compare them to Apple.