Samsung launches £12m UK marketing spend

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Manufacturer to target high end market with Samsung Wave and Samsung Galaxy S
Samsung is launching a £12m marketing campaign in the UK next month to promote its flagship handsets, the Samsung Wave and the Samsung Galaxy S, to its high spending customers.

The campaign is targeting a specific group at the high end of the market, following extensive market research... Read on

"Samsung has identified the high spending ‘aspirational’ segment as the most profitable." - I could have told them that.


Too bad they don't just spend the money on free phones and hand them out the XDA folk.